And talk of political movements is all very well, but shares and comment figures suggest readers care more about DFS sales and #BOOBLUGE than Brexit or Bremain. Loaded was unfairly characterised as sexist, he said, when – unlike Zoo – it never relied on pictures of undressed women. Brown’s final cover depicted a then unknown Harry Hill, sitting on a badger. It was the kind of weird image that The LadBible loves. “Lots of stuff that goes viral on social is a cross between home movie-based TV show You’ve Been Framed and what we were doing on Loaded,” he said.
It is seriously knowledgeable, as well as entertaining and fun. Back in June of 2018, few people had any idea of Unilad’s looming catastrophe. Although many of the former staffers I spoke to had gripes about Unilad management and pay, these were also the glory days. Still, speculation reached fever pitch when someone trailed the announcement by taping a T-shirt to the front door of Unilad’s London office out of hours, with the words UNILAD EXPOSED printed on it. Stay up to date with a curated digest of the most important marketing stories and expert insights from our global team. I’ve been in this situation a lot over the last few years.
I’m not a regular, but I appreciate how light it is and how it made me laugh. Visually, it’s like the Daily Mail bred with The Dodo. Today’s top story was about a man who can’t sit on the toilet. During the launch campaign, PlayStation 5 had the most successful UK console launch of all time. Instead of associate model risk and model development global markets group iit product-focused ads, we communicated the same bold messaging; “LadBible has the day off to play PS5, so the ads are having a day off too”.
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- The strategy for generating income rests on creating native content – particularly video in partnership with brands.
- Relatable to everyone, offering a bit of a break from the rest of the world.
- He was fascinated by the idea of business, and wanted to try it himself.
- It is seriously knowledgeable, as well as entertaining and fun.
Solomou has not thought a great deal about influences from his childhood but, when pressed, says the sociability and close-knit ties of the Cypriot expats (“We never had an empty house when I was growing up”) probably made him like the idea of communities. He is also close to his mother, strategies for tax planning who effectively ran the day-to-day business with her husband, and who “could always find a way around a problem”. He was fascinated by the idea of business, and wanted to try it himself. At his Stockport Grammar School he sold sweets his mother gave him to fellow pupils. Of course, media owners have been claiming they give the public a voice since the invention of the printing press, and MailOnline, to take just one example, makes similar claims.
“We’d really like to do an interview with the prime minister to give him the opportunity to answer questions about what our audience want to know about the referendum,” she says. So far Solomou and his team have been cautious in their approach to monetising their audience, preferring to build scale. The company now has 20 commercial staff based in Shoreditch, London’s technology hub, and only recently has it begun to incorporate branded content on to its site. The LadBible’s full complement of 70 people has grown from 25 in a year. Yet Turner said that 20 per cent of women aged between 18 and 24 are following The LadBible.
Among the site’s 13- to 17-year-old readership, one-third is female. Turner claimed that modern young men are happy to celebrate the achievements of women and “more happy and confident about being emotional”. 65Twenty, the company that has built The LadBible into what it is now, is run by Alexander “Solly” Solomou, who developed the project as a business management student at Leeds University. The LadBible’s director Arian Kalantari, also 24, joined him in 2012. From LADbible, the second biggest news site in the UK, to SPORTbible, the UK’s number one website for sport, each of our brands offer unique content tailored to a social generation and span multiple verticals including pop culture, gaming and tech.
Curating and creating engaging content that captures the vibrancy and the unique wit of Irish culture. Going by the average time frame set out for bills to become law, the ban could well be in place by summer 2025. Speaking to Mr Gwynne this morning (22 November), he told LADbible exactly what will happen to Brits aged 15 and under if they were to ever buy a cigarette or other tobacco product from a shop. Earlier this month, Sir Keir Starmer’s Labour government officially picked up former PM Rishi Sunak’s plan to create the country’s first ever smoke-free generation. Our community form a fundamental part of what we do, sending us thousands of video submissions every week.
OUR BRANDS SERVE BOTH NICHE AND MAINSTREAM AUDIENCES.
It was time to listen to the audience that was quickly approaching 40% women, notably now with women sharing more LadBible content than men. Among its research efforts, it took to Instagram to ask the audience which issues they care deepest about. With this data, LadBible built some editorial and marketing cornerstones.
Printed on it were the words, “Thanks for shutting Unilad down, you bitch” – one of the abusive tweets directed at her after she led a public campaign against the site in January of 2012. LADbible publishes sensational stories that are not always real/true. They don’t really hold a political bias, as they aim to create viral content regardless of whether it is true or not. Sign up for the Media Agency Briefing for a weekly through the biggest questions facing the industry. I spot an interesting rig where a high-spec TV camera is attached to a mobile phone filming in vertical mode.
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New content is then created to tally with the emotions in question. The most recent men’s magazine launch was Coach, a free title offering advice on healthy lifestyles. Ian Westwood, group MD of publishers Dennis, said that the Lads’ Mags had tried to offer a mix of “funny, sexy, useful” content. “The internet wrecked the recipe by doing Funny and Alexander elder Sexy in greater volume and variety,” he said. The content of both sites has attracted criticism, with a National Union of Students poll in 2014 finding that 63 per cent of women thought that sites such as Unilad and The LadBible “contribute to an unfair representation of women”.
James Brown, pioneer of the Lads’ Mag concept as founder of Loaded, is an admirer of The LadBible and is excited by the wide range of content. He started his own male-skewed Sabotage Times site in 2009 and it now generates two million page views per month. The LadBible racks up nearly 800 million video views a month. It has opened a studio in its basement and will shortly embark on a new era of producing original video programmes.